What makes up a good brand? There are a lot of factors that determine the success rate of a particular product. Fortunately, the newest phone of LG proves to possess all the right combination.
It All Begins with the Name
If all mobile phone manufacturers opted to name their phones with all kinds of electronic jargons, LG opted to go for something familiar yet truly ingenious: LG Chocolate. And for anyone who has grown up with Snickers, Babe Ruth, and M&Ms, they sure know that chocolates are really sweet and invoke pleasant and happy memories. That’s the real goal of LG Chocolate. The name itself created such special appeal to people that they clamored for it even before it hit the market.
The Naturally Delicious Design
The first time LG Chocolate found its way into the masses, it came out like a natural chocolate bar: black and rectangular. The overall design truly represented its name. The color was further contrasted by the touch-sensitive red buttons. All together, they spell sexiness, seductiveness, and sleekness. Because it was oozing with so much sophistication yet it was so hip to carry around, it became an instant worldwide sensation.